The SP Meter Maids were introduced in 1965 when entrepreneur Bernie Elsey opposed the installation of parking meters in Surfers Paradise. The maids were hired to top up expired parking meters and dressed in gold bikinis. Meter feeding is against the law but council decided to ignore the offence due to the good publicity it garnered. Gold Coast Mayor Bruce Small promoted the city in 1967 through the use of the bikini-clad meters maids. The evolution of parking meters has rendered the meter maids initial goal useless and are seen as a novelty these days.The meter maids initially dressed in gold lamé bikinis and a tiara but the outfit would go through several changes during their existence. The attire has now evolved into a gold lycra bikini and an Akubra hat. A sash is often worn emblazoned "Surfers Paradise Meter Maids".